The Letter
An essay
on building.
Em Shanell writes about operational infrastructure, business design, and the practice of running a service business with intention. Sent when there is something worth saying. Usually weekly. Sometimes less.
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I send these when I have something worth saying. No schedule for its own sake.
Past issues
The Newsroom
The AI Shift: From Big Tech to Your Business For a long time, AI felt like it belonged to big corporations and tech giants. It was complex. It was expensive. It wasn't for us, the women building busin…
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The week AI started doing the work
Owning AI is not the same as being run by a system.
Something shifted this month, quietly. The headline is not a new model. It is a number. Most small businesses now own AI tools, and most owners are still tired. The gap between those two facts is the …
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