A complete operating system, custom to your business, built in thirty days.
Bespoke is a private operations studio for women running service businesses past the early phase. The build is intensive, the architecture is yours, and the result is a business that runs without requiring all of you.
01 / What Gets Built
Three integrated systems. One operating architecture.
Every Bespoke build is configured to your specific business. The architecture stays consistent across every client. What gets activated for you depends on what your business actually needs.
The CRM, the Studio, the Learning Platform
The CRM
Your entire client operation, automated.
- Contacts, pipeline, and bookings
- Email sequences that run themselves
- Alfred knows your live numbers
- Owned by you, not rented
The Branding & Content Studio
A studio that learns your voice and creates in it.
- Nine brand rooms: voice, look, story
- Content engine: scripts, images, captions
- Optionally built around your Human Design
- Every word in your voice
The Learning Platform
Turn what you know into what runs without you.
- Courses, lessons, and video (LMS)
- Client portal and payments
- Everything not one-to-one, delivered
- Owned by you, on your domain
All three integrate. The CRM feeds the Content Engine. The Content Engine writes in the brand voice. The Learning Platform sits inside the same authentication. Your business speaks one language to itself.
02 / The Build
Four ways in.
Bespoke is offered in four tiers. The architecture is the same across all of them. The difference is how many of the three core bundles get activated for your business, and how involved I am with you each month.
build + $247 per month
One of the three bundles, built completely for your business. The CRM, the Branding Content Studio, or the Learning Platform.
For businesses who know which piece of infrastructure they need and want it done well, without taking on the whole platform yet.
build + $397 per month
Two of the three bundles, built and integrated. Most commonly the CRM and the Branding Content Studio, though any combination of two is possible.
For businesses ready to anchor both operations and content in one place.
build + $697 per month
All three bundles, fully integrated. A monthly forty-five-minute strategy call with me directly. Priority support. Early access to new features.
This is the heart of the offering. It is where most clients land and stay.
build + $1,500 per month
The full platform plus active management. Custom integrations with the tools your business already runs on. Managed content production. A dedicated channel for ongoing requests.
For established businesses that want the platform plus a senior operator running it for them.
Every tier includes the build itself, the platform configured to your business, and ongoing maintenance. Every tier is upgradeable. The math on moving up is straightforward, you pay the difference.
The same infrastructure, ten months faster.
The system at the heart of Bespoke was first built inside a consulting engagement that took ten months and cost $80,000 plus three percent of sales. The CRM was assembled by hand. The content engine was reverse-engineered from scratch. The brand voice lived in a binder of session notes. Each system was learned the same week it shipped.
That work proved the architecture. Then I spent the next phase building it into a platform that could be configured to a business rather than built from zero each time.
Bespoke is that productized architecture. The work that used to require a senior operations consultant and the better part of a year now ships in thirty days, configured to your business, owned by you.
Ten months, productized into thirty days. The compression is the product.
Software has users. Bespoke has owners.
03 / Who It Is For
Not every business is built for this.
Bespoke is for women running service businesses past the early phase. Coaches, consultants, wellness practitioners, real estate operators, agency owners, established practices. Businesses that already work and have outgrown the infrastructure they started with.
If you are around $50,000 a month and up, the engine of a business that should not require all of you, tired of being the CRM and the content team and the brand voice and the operations layer, this is the offering built for you. The number matters less than the fit. A real business, real demand, and the readiness to invest in infrastructure that lasts.
If you are pre-revenue or just starting out, Bespoke is not the right fit yet. The build is intensive and the price reflects an investment in infrastructure that pays back over years, not months. Earlier-stage operators are better served by simpler tools first.
04 / The Standards
What Bespoke will not do.
No social media management. No customer service on your behalf. No weekend availability. No daily check-ins. No discounts to accommodate resistance to paying for quality. No trial periods.
The Build is the proof. If it works, the maintenance follows. If it does not, it does not. The prices are the prices, and the work is chosen carefully.
05 / The Process
Thirty days, three phases.
Every build follows the same architecture. The shape inside each phase is specific to your business.
Days 1 to 10 . Foundation
Discovery sessions to understand the business in depth. Brand voice captured through the nine rooms of the Studio. Initial CRM structure built and populated. Brand assets configured. Domains connected. First content drafted in your voice.
Days 11 to 20 . Integration
Pipelines and sequences built and tested. Content engine running on a published cadence. Booking and payment flows live. Email marketing active. Client portal configured if applicable.
Days 21 to 30 . Launch
Final integrations. Stress-tested across real use. Walkthrough sessions with you so you know your system. Documentation handed off. Bespoke is fully operational and yours.
From day thirty-one onward, your monthly retainer keeps the system running, improving, and supported. New features as they ship. Strategy time as your tier includes it.
06 / The Invitation
Bespoke is built for five businesses per quarter.
The build is intensive and the capacity is limited by design. Five businesses per quarter, no more. Application is the only path in.
If the business you have built has outgrown the infrastructure underneath it, that is what Bespoke is for.
Five businesses per quarter, built personally. Applications answered within 72 hours, with a real response either way.