A complete operating system, custom to your business, built in thirty days.
A private operations studio for established service businesses. The build is intensive, the architecture is yours, and it runs without all of you.
01 / What Gets Built
Three integrated systems. One operating architecture.
Every build is configured to your business. The architecture stays consistent across clients; what gets activated depends on what you need.
The CRM, the Studio, the Learning Platform
The CRM
Your entire client operation, automated.
- Contacts, pipeline, and bookings
- Email sequences that run themselves
- Alfred knows your live numbers
- Owned by you, not rented
The Branding & Content Studio
A studio that learns your voice and creates in it.
- Eight brand rooms: voice, look, story
- Content engine: scripts, images, captions
- Optionally built around your Human Design
- Every word in your voice
The Learning Platform
Turn what you know into what runs without you.
- Courses, lessons, and video (LMS)
- Client portal and payments
- Everything not one-to-one, delivered
- Owned by you, on your domain
All three integrate. The CRM feeds the Content Engine, which writes in your voice. The Learning Platform shares the same login. Your business speaks one language to itself.
02 / The Build
Four ways in.
Bespoke comes in four tiers, same architecture across all. What differs is how many of the three bundles are activated, and how involved I am each month.
build + $247 per month
One of the three bundles, built completely for your business: the CRM, the Branding Content Studio, or the Learning Platform.
For businesses that know which piece they need and want it done well, before taking on the whole platform.
build + $397 per month
Two of the three bundles, built and integrated. Usually the CRM and the Studio, though any two work.
For businesses ready to anchor both operations and content in one place.
build + $697 per month
All three bundles, fully integrated. A monthly forty-five-minute strategy call with me directly. Priority support. Early access to new features.
The heart of the offering. Where most clients land and stay.
build + $1,500 per month
The full platform plus an ongoing build partnership. Custom integrations with the tools you already run on. New features developed for you over time. A dedicated channel for ongoing requests.
For businesses that want the platform plus a dedicated build partner developing it over time.
Every tier includes the build, the platform configured to your business, and ongoing maintenance. All are upgradeable; you pay the difference.
The same infrastructure, ten months faster.
The system at the heart of Bespoke began as a ten-month consulting engagement: $80,000 plus three percent of sales. The CRM assembled by hand, the content engine reverse-engineered, the brand voice a binder of session notes.
That work proved the architecture. Then I built it into a platform, not rebuilt from zero each time.
Bespoke is that architecture, productized. What took a senior consultant most of a year now ships in thirty days, configured to your business, owned by you.
Ten months, productized into thirty days. The compression is the product.
Software has users. Bespoke has owners.
03 / Who It Is For
Not every business is built for this.
Bespoke is for owners of established service businesses. Coaches, consultants, wellness practitioners, real estate operators, agency owners. Businesses that work but have outgrown their starter tools.
If you are around $50,000 a month and up, tired of being your own CRM, content team, brand voice, and operations layer, this is for you. The number matters less than the fit: real demand, and readiness to invest in infrastructure that lasts.
If you are pre-revenue or just starting out, Bespoke is not the fit yet. The build is intensive, and the price pays back over years, not months. Simpler tools serve earlier-stage operators first.
04 / The Standards
What Bespoke will not do.
No social media management. No customer service on your behalf. No weekend availability. No daily check-ins. No discounts. No trial periods.
The Build is the proof. If it works, the maintenance follows. If it does not, it does not. The prices are the prices, and the work is chosen carefully.
05 / The Process
Thirty days, three phases.
Every build follows the same architecture. The shape inside each phase is yours.
Days 1 to 10 . Foundation
Discovery sessions to understand the business. Brand voice captured through the eight rooms of the Studio. Initial CRM structure built and populated. Brand assets configured. Domains connected. First content drafted in your voice.
Days 11 to 20 . Integration
Pipelines and sequences built and tested. Content engine on a published cadence. Booking and payment flows live. Email marketing active. Client portal configured if applicable.
Days 21 to 30 . Launch
Final integrations. Stress-tested across real use. Walkthrough sessions so you know your system. Documentation handed off. Bespoke is fully operational and yours.
From day thirty-one, your monthly retainer keeps the system running, improving, and supported. New features as they ship. Strategy time as your tier includes it.
06 / The Invitation
Bespoke is built for five businesses per quarter.
The build is intensive, so capacity is limited by design. Five businesses per quarter, no more. Application is the only path in.
If the business you have built has outgrown its infrastructure, that is what Bespoke is for.
Built personally, five per quarter. Applications answered within three business days, a real response either way.